A. No, it doesn’t. It means “watched” – for the grains, flour and process of Shmurah Matzah is carefully watched in preparation for Passover use. In practice, most Shmurah Matzah contains some whole-wheat, and some varieties are made entirely of whole wheat. Usually, Shmurah Matzah refers to the hand-made round (more expensive) Matzahs, but some varieties of machine-made Matzah are also made of Shmurah flour.