A. Put it this way: You buy your fiance an expensive diamond ring. The store gives you a little cardboard box with a soft, cushioned velvety inside. Though it doesn’t cost much, it creates an effect and atmosphere for the diamond ring. Imagine giving her the ring in a greasy paper bag left over from lunch. Customs. known as “Minhag” aren’t the Torah itself, and vary from community to community. But they are so important for they provide the setting and atmosphere for the laws to be appreciated. We did a Torah Tuesday class on this titled “Getting Accustomed”.